Since 2017, LED transparent screen in the field of digital dance more and more widely used, from the TV column stage, to all kinds of concerts, and then to 2018 New Year's Eve concert, LED transparent screen transparent, non-blocking, flexible use of Features are used by Digital Wandi designers vividly. In addition to digital dance and beauty, LED transparent screen is also slowly into the high-end display market, including outdoor advertising, exhibitions, windows and other display areas more impressive penetration. Before we have analyzed the LED transparent screen outdoor advertising developments, then, in the commercial display area, LED transparent screen can capture their own territory?
Fashion ideas show the need to promote the application of the market is impressive
With its high transparency, LED transparent screen can easily create a smart, transparent beauty, and visual penetration, LED self-luminous and other features also make its own fashion, technology and futuristic, creative display, high-end display in the field welcome. Such as the 2017 Shanghai Auto Show and Guangzhou Auto Show, LED transparent screen in the major auto brand booth with automotive new products eye-catching - Many car brands choose LED transparent screen to decorate the booth, car advertising, can highlight the avant-garde brand and car sense And sense of technology.
Similarly, in the high-luxury goods, fashion brand stores, LED transparent screen has become the "new favorite", there are already many luxury, fashion brands LED transparent screen into the store, as a window display ads to display products. The reason is not hard to understand - the transparency of transparent screen and the majority of stores highly transparent window design, both to show the dynamic video advertising products, but also will not completely block the past passers-by to watch the store's furnishings and so on, and then LED transparent screen is still a relatively new display device, giving a trendy, creative visual experience, bring out the brand's fashion style.
In addition, high-tech parks, high-tech enterprises, etc., more emphasis on science and technology to create an atmosphere of innovation, LED transparent screen can not only play video ads, brand, corporate publicity, but also to create brand identity, virtually rendering business innovation, and Advancing cultural atmosphere, increasing people's "impression points." In the high-end commercial shopping centers, bars, hotels and other places of leisure and entertainment consumption, LED transparent screen with stylish avant-garde appearance, become attractive to attract creative selling points, increase spending.
From the above listed applications, we can easily see that the LED transparent screen creative, beautiful appearance, making it a choice of many creative fashion technology location display devices. In the process of accelerating the development of digital advertising, commodity economy is increasingly developed today, the transparent LED display business will be farther and farther.
After the former tiger there are still recovering the achievements of the market to consolidate
Although transparent LED screen with high permeability, beautiful appearance and other features, but this does not mean that it can be indiscriminate. In particular, the current new display device is also constantly upgrading and developing, LED transparent screen promotion efforts are still more limited, the market needs to be strengthened. In the meantime, new products have the opportunity to cut into the market, and a higher level of transparent LED screen.
In pursuit of high transmittance, LED transparent screen to a certain extent, at the expense of high-density, high-definition display at the cost, which also means that it is difficult to go further in the field of close-range display. What's more, in the near-distance transparent display, LCD transparent screen has also been put into use, pixels and transparency are more suitable for close viewing. With indoor commercial display area, high-definition is undoubtedly more popular merchants, LED transparent screen and transparent LCD screen competition market still need to continue to improve the technical level.
In addition to LCD, with the same led display last year, the newly developed LED film screen products should not be underestimated. In addition to the same high permeability, LED film screen also has a soft, lightweight, easy to install and many other advantages, without the use of glass as raw material, the protective performance is also higher. And more transparent with the LED transparent screen is that its application areas are mostly glass windows, glass curtain wall and other places, can be said to be a very high alternative products. At present, LED film screen application market is still relatively small, market education is far less than the transparent LED screen, but its simple to install, flexible folding and other advantages also better than the latter, LED transparent screen manufacturers can not be satisfied with the status quo, and Need to maintain a high degree of vigilance.
In addition, the transparency of the transparent screen, but also to display the picture quality is less than the conventional screen, the content is also relatively dull play video ads, so out of the transparent windows, glass buildings, other ads show less applied to the LED transparent screen, which It is also one of the factors limiting its further development of the commercial market.
In summary, the advantages and disadvantages of LED transparent screen is its two characteristics brought about by the technology, such technical achievements not only contribute to the transparent screen in the field of high-end display applications, while limiting its broader application. Currently, LED transparent screen from the high-end market to the general application, not only to resolve its technical obstacles on the display, but also to reduce the price, and strengthen marketing, education, preempted potential market, to further broaden its Commercially significant market share, open a new market blue ocean.
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